Claire Widd

Claire is the Head of Marketing Communications at Ardent and is an award-winning global communications and marketing leader with over 15 years’ experience helping organisations navigate transformation through strategic communication.

 

With a career spanning regulated and professional services sectors including Testing, Inspection and Certification (TIC), Utilities, and Technology, most recently as Director of Marketing and Communications for the United Kingdom Accreditation Service. 

 

Claire has built a reputation for delivering human-centred communication strategies that strengthen engagement, brand reputation, and business performance. Her expertise spans corporate communications, brand strategy, employee experience, stakeholder engagement, and transformational change.

 

Claire is particularly passionate about the intersection of brand, culture, technology, and leadership. Specifically, how organisations can create meaningful experiences for both employees, customers and stakeholders in increasingly fast-moving environments. She is also a strong advocate for the development of future leaders and the role of authentic communication in driving trust and organisational success.

 

Claire is a Fellow, former mentor and Network Director of the Institute of Internal Communications, in addition to being a member of the Chartered Institute of Marketing.